doi:10.18454/RULB.2022.29.1.31

GENDER ASPECT OF THE LANGUAGE OF THE BLOGOSPHERE

Research article

Kozyakova O. A.

Kocheva O. L.

DOI:

https://doi.org/10.18454/RULB.2022.29.1.31

Issue: № 1 (29), 2022

PDF

Kozyakova O. A.

Ural Federal University, Ekaterinburg, Russia

Kocheva O. L.

Ural Federal University, Ekaterinburg, Russia

Abstract

The article is devoted to the study of the phenomenon of gender aspect manifestation in the language used by bloggers on various Internet media sources. The purpose of the article is to study the trend of masculinization and feminization of text generation in the blogosphere. As key evidence of the phenomenon, the author of the article analyzes well-known blogs and Internet resources, gives a generalized description of feminatives and words subjected to the process of masculinization. As a result of the study, the main causes of these processes and the features of their manifestation were identified, depending on the communicative attitudes and time parameter. The author of the article comes to the conclusion that when covering this topic, the lexical form of the analyzed texts is of particular importance, which is determined by their influencing orientation.

Keywords:

masculinization, blog, blogosphere, women’s speech, men’s speech, masculinization of text generation, female bloggers, feminatives.

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