METAPHORISATION AS ONE OF THE MAIN TERM BUILDING TRENDS IN ECONOMIC TERMINOLOGY

The article reports on metaphorical term building in economic terminology. It explains the importance of researching and theoretical problems that arise in the process of terminology analyses; then it describes the productive types of metaphors in modern banking terminology being a significant part of economic special vocabulary and, finally, it represents the questionnaire conducted in HSE among the students of the 1st, 2nd and 4th year in order to prove the difficulty of banking terms acquisition. On the one hand the results show that there is a significant number of metaphorical terms that appear to be difficult for understanding and translation. On the other hand it becomes evident that the topic is interesting for the students and teaching this group of terms can help teachers raise motivation in terminology learning. Finally the paper states the importance of testing new teaching methods on order to raise students’ competence in specialized terminologies acquisition. Thus it is proved that it is vital to teach not only the translation of special terms but to explain the processes of term building in English. The presented research is based on banking terminology, which is the most fast developing sector in economic terminology. The presented work may serve for both teachers and reaserchers of metaphors and metaphorised terms.