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Associations as Reflections of an Individual's Consciousness

Table 1 - The correlation of the Russian and American respondents’ reactions

Group Features

​Russian respondents’ reactions

(188 reactions)

American respondents’ reactions (109 reactions)

1. Descriptive associations

Help (30), favour (6), a piece of service (5), necessity (2), advice (2), on a gratis basis (2), wish (2), complaint (2), personal, little help, offer, demand, strong, responsibility, patience, serious, forgiveness, refusal, exchange, cooperation - 63 reactions

Need/need help (10), favour (9), help (5), permission (5), demand (3), offer (2), command, information, assistance, plea, task - 39 reactions

2. Emotive and evaluating associations with a negative connotation

Need/large need (6), plea (4), unachievable (4), helplessness (3), problem (3), begging (2), humiliation (2), despair (2), embarrassment, hopelessness, unpleasant, poverty, difficult situation, weakness, almsgiving, excitement - 35 reactions

Irritating - 2 reactions

3. Operational reactions

Ask (12), help (5), beg (4), do (4), give a helping hand (2), reject (2), trust, lend, give, hope, use, wait, find out, give ear - 37 reactions

Ask (44), want (11), desire (3), inquire (2), beg, get, plead, implore, accept, wonder, seek -  67 reactions

4. Emotive and evaluating associations with a positive connotation

Friendly/friendship (8), kind/kindness/good-tempered (7), tenderness (5), trust (4), polite/politeness (4), mutual assistance (4), respect (3), pleasant (3), support (2), hope (2), normal, dignity, gratuitousness, exchange, responsibility, accept, understanding, mercy, agreement, important, rescue - 53 reactions

Friendliness - 1 reaction