Linguistic effect

Speech manipulation

1. It is immanent of speech.

1. It is transcendent of speech.

2. It has the purpose of effect.

2. It has the purpose of effect.

3. A set of linguistic techniques.

3. A set of linguistic techniques requiring specific dexterity for implementation.

4. Counting on a particular reaction of the addressee.

4. Counting on a particular reaction of the addressee.

5. A one-way psychological effect (respondent effect on the part of the addressee remains possible).

5. A one-way psychological effect (respondent effect on the part of the addressee is completely impossible).

6. An effect is unconscious and imperceptible; unconscious and perceptible.

6. An effect on the part of the addresser is conscious, on the part of the addressee — imperceptible.

7. An effect action and intentions of the addresser are not subtle.

7. An effect action and intentions of the addresser are subtle.

8. The addressee is perceived as active.

8. The addressee is perceived as an object of influence, a thing, an obedient tool.

9. The addresser does not acquire benefits.

9. The addresser acquires a number of particular one-way benefits.

10. An effect is executed in the interests of the addresser and/or of the addressee.

10. An effect is executed exclusively in the interests of the addresser.

11. The addresser openly affects the intentions of the addressee to change those.

11. The addresser is willing to subtly excite the addressee's intentions that do not match existing desires and intentions.

12. The addressee can choose independently, make decisions, as well as interpret events and assess them.

12. The addresser creates an illusion of independent choice, decision-making, interpretation of events and their assessment by the addressee.

13. An effect to inform the addressee.

13. An effect to introduce illusory representations.

14. The deception (hiding and distortion of information) is unacceptable.

14. The deception (hiding and distortion) is acceptable.

15. Argumentation gain.

15. Replacing argumentation with suggestion, irony, etc.

16. Appealing to low and dark levels is impossible.

16. Appealing to low and dark levels of the psyche.

17. Constructive aims.

17. Destructive aims.

18. It is not considered violence or aggression

18. It is indirectly aggressive (not in form, but in terms of the aims pursued by the addresser).

19. The term has a neutral tinge.

19. The term has a disapproval or negativity tinge.