«НАМ НЕ ДАНО ПРЕДУГАДАТЬ, КАК НАШЕ СЛОВО ОТЗОВЕТСЯ»: К ПРОБЛЕМЕ ОЦЕНКИ СПОРНОГО РЕКЛАМНОГО ТЕКСТА
Аннотация
Список литературы
Aniskina N.V. (2014) Leksicheskaya eksplikatsiya kontsepta ‘zdorove’ v reklamnyih tekstah [Lexical explication of the concept ‘health’ in advertising texts]. In Sukiasyan A.A. (Eds.). Evolyutsiya nauchnoy myisli [The evolution of scientific thought]. Ufa, 2014, pp. 200-204.
Implitsitnost v yazyike i rechi [Implicitly in langue and parole]. (1999). Borisova E.G., Martemyanov Yu.S. (Eds.). Moskva.
Kara-Murza E.S. (2013). Grazhdane nauchilis kritikovat i diskreditirovat drug druga tak, chto sudu trebuetsya pomosch ekspertizyi [Citizens learned to criticize and discredit each other and the court needs the help of expertise]. URL: http://www.zakonia.ru/blog/grazhdane-nauchilis-kritikovat-i-diskreditirovat-drug-druga-tak-chto-sudu-trebuetsja-pomosch-ekspertizy/
Kolshanskiy G.V. (1980). Kontekstnaya semantika [Contextual semantics]. Moskva.
Sternin I.A. (2012). Vyiyavlenie skryityih smyislov teksta i lingvisticheskaya ekspertiza [Determination of the covert meanings of the text and linguistic expertise]. In Borisova E.G., Aniskina N.V. (Eds.). Ponimanie v kommunikatsii. Chelovek v informatsionnom prostranstve [Understanding by communication. A person and information space]. Yaroslavl – Moskva, 2, pp. 270-272.